2025 Roofing & Home Service Marketing Predictions with Megan Bedford & Nancy O’Hare-Zika

What’s next for home service marketing in 2025? In this episode of The TradeMarke Podcast, hosts Eric Thomas and Sarah Ghirardo sit down with Megan Bedford and Nancy O’Hare-Zika from Home Service Marketing Hub to break down the biggest marketing shifts for roofers and home service contractors.

Live from Marco Island at the Roofing Process Conference, the conversation covers roofing industry trends, local marketing strategies, and how contractors can better utilize video, SEO, and CRM tools to dominate their markets. Megan and Nancy share real-world insights into why education-based marketing is winning, how video is essential for building customer trust, and why roofers need to move beyond traditional advertising to scale their businesses.

💡 Key Takeaways:

• Why educating customers through marketing will be the key to success in 2025
• The impact of AI, automation, and CRM tools on home service marketing
• How to leverage video marketing for brand authenticity and customer engagement
• Why local, hyper-targeted marketing campaigns drive better leads and conversions
• The importance of call center training and booking the call when the phone rings
• How roofing companies can build long-term customer relationships beyond a one-time service

If you’re a roofing contractor, HVAC/plumbing business owner, or home service marketer, this episode is packed with actionable strategies to help you future-proof your business. 🚀