Building a Brand That Sells: Dan Antonelli on Branding for Home Services Companies

How can branding make your business the go-to name in your market? In this episode of The TradeMarke Podcast, Eric Thomas and Sarah Ghirardo sit down with Dan Antonelli, CEO of KickCharge Creative, to dive deep into the power of branding in the trades.

Live from the 6th Annual Roofing Process Conference, Dan shares how a strong brand can lower marketing costs, increase customer trust, and boost conversions. Plus, they break down Gary Vaynerchuk’s take on branding vs. marketing, the impact of a polished brand on recruitment, and why your logo and website might be costing you leads.

💡 Key Takeaways:

• Why branding is the key to reducing your reliance on PPC
• The real ROI of a well-designed logo, van wrap, and website
• How contractors can use brand recognition to dominate local search
• The difference between branding and marketing (and why both matter)
• Why mascots and unique domain names drive higher recall & conversions

If you’re a contractor, home service business owner, or marketer looking to scale, this episode is a must-listen! 🎧