The Blueprint for a Scalable, Profitable Restoration Business

How do you scale a home service business to 75+ franchise locations in under two years? In this episode of The TradeMarke, hosts Eric Thomas and Sarah Ghirardo sit down with Dan Claps, CEO of Voda Cleaning & Restoration, live from the 6th Annual Roofing Process Conference in Marco Island, Florida (hosted by LB Capital).

Dan shares his journey from the franchise lead generation space to acquiring and scaling a successful restoration brand. We dive into:

• The power of franchising in home services and why executive-level entrepreneurs are thriving in blue-collar industries.
• Marketing strategies for franchise growth, including the role of networking and partnerships.
• How AI is disrupting home service marketing and SEO—and what business owners need to know to stay ahead.
• The importance of building a repeatable, scalable business model in the trades.
• How restoration businesses leverage insurance to drive profitability and create a sustainable revenue model.

We also discuss how AI, automation, and data-driven marketing are reshaping the trades, plus actionable insights on how to scale, systematize, and optimize a home service business.

🚀 If you’re a contractor, franchisee, or entrepreneur looking to scale your business, this episode is packed with must-know insights.

💡 Want more marketing and business growth strategies for the trades? Subscribe to The Trademark and leave us a review!